Future-proof your marketing tech career: Lessons from the MarTech Conference


GUEST: Top marketing execs: Join us June 1-2 in Boston for GrowthBeat Summit. Sign up today as space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here. At last week’s MarTech conference, we learned that the difference between a marketing stack and a marketing pile comes down to two things: architecture and strategy. The same could be true for careers. Marketing technologists who architect their careers — curating experiences Read more [...]

Why email marketing is still in style — and thriving


GUEST:Email is the workhorse of digital marketing. While we as marketers like talking about the hot new platform du jour, email marketing has been around since the ’90s, is appropriate for every audience, and delivers the highest return on investment (ROI) in digital marketing. As it turns out, consumers like email just as much as marketers. A new survey from Marketing Sherpa reveals that most consumers like getting promotional emails every week. A vast majority (91 percent) of U.S. adults Read more [...]

New Microsoft Dynamics CRM breaks down silos between marketing and sales


REDMOND, Wash. — Sept. 16 , 2014 — Microsoft Corp. (Nasdaq “MSFT”) on Tuesday announced that Microsoft Dynamics CRM 2015, as well as updates to its Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing services, will be generally available in the fourth quarter of 2014. The new updates revolutionize the way sellers and marketers unite and collaborate by bringing outside-in insights to sales and marketing professionals so they can understand the impact of their campaigns to Read more [...]

10 Brilliant Marketing Stunts That Put Startups On The Map


The marketing stunt can be a valuable tool for any company. Last week, Microsoft employees released a ridiculous "Sexy And I Know It" parody featuring the Surface tablet, and despite the horrible lyrics and dancing, it actually made the Surface look sort of cool. But Microsoft — and even the Surface — already has a defined image. No matter how the video turned out, Microsoft would still be Microsoft. A startup has more to potentially gain from a successful marketing stunt than any other Read more [...]

Adobe VP of strategy to discuss marketing cloud at GrowthBeat


Image Credit: AdobeGrowthBeat, our new event exploring the data, apps, and science of successful marketing, is coming up on Aug. 5 and Aug. 6 in San Francisco. Today, we’re excited to announce a new session with Adobe VP of strategy John Mellor. Adobe is one of the four big marketing cloud vendors that have emerged over the past year or so. The other three are Oracle, Salesforce, and IBM. Adobe prides itself on being a pure play, catering to CMOs’ needs more than these other players. Meanwhile, Read more [...]

PR Tech: The next automated marketing frontier


GUEST POSTImage Credit: Maksim Kabakou/ShutterstockThe business of marketing has moved from guesswork to a data operation in the cloud, or at least that is what Adobe and Oracle would have you believe. In the last few days, both of these tech giants have announced significant enhancements and additions to their marketing cloud operations. But where does PR fit into all of this? If marketing and PR are – as most industry experts would surmise – beginning to converge, then what are the implications Read more [...]

Survey Shows Card-Linked Marketing Programs Are Highly Effective, but Rarely Done


Dateline City: CHARLOTTE, N.C. BankAmeriDeals/CMO Club Poll Reveals Revenue Lift and Satisfaction Among CMOs for Card-linked Marketing Card-linked marketing programs - like BankAmeriDeals®, an online and mobile cash back deals program for Bank of America® customers - are highly effective in increasing revenue, customer insights and Read more [...]