Future-proof your marketing tech career: Lessons from the MarTech Conference


GUEST: Top marketing execs: Join us June 1-2 in Boston for GrowthBeat Summit. Sign up today as space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here. At last week’s MarTech conference, we learned that the difference between a marketing stack and a marketing pile comes down to two things: architecture and strategy. The same could be true for careers. Marketing technologists who architect their careers — curating experiences Read more [...]

Exploring the lessons of the Exploding Kittens $8M crowdfunding campaign


Exploding Kittens raised a shocking $ 8.7 million from 219,382 backers in a Kickstarter crowdfunding campaign where the initial goal was just to raise $ 10,000. Above: Elan Lee of MicrosoftImage Credit: Jerry and Lois Photography The game is a relatively simple “strategic kitty-powered card game” based on Russian Roulette. Players take turns drawing cards until someone draws an exploding kitten and loses the game. We talked with one of the card game’s co-creators, Elan Lee, about Read more [...]

Four Lessons in Corporate Water Efficiency


I received quizzical looks from family and friends when I told them I was working on water-efficiency projects at Verizon this summer. They paused, racking their brains about where water  is used within the telecommunications industry. “Like in the bathrooms?” they’d ask. The reality is that domestic telecom companies rely on billions of gallons of water per year to cool, clean and maintain the buildings and equipment that support their extensive networks. And because customers expect Read more [...]

Life Lessons from the Third World


"Mom, would you love me if I was black?" my six-year-old son, Skyler, asked as he climbed into our claptrap, used Suzuki jeep. We were sitting in the red clay parking lot of the American International School of Mozambique (AISM), in the capital city of Maputo. "Of course, I would. Why?" I answered, turning the key in the ignition. "I dunno. I was just thinking." I wondered if the question was connected to his observation that Tunji, a black West African boy in his first-grade class, Read more [...]

Oscar Winners Teach Five Lessons On Estate Planning


It's time for the 2014 Oscars!  While we at Trial & Heirs won't make any Oscar predictions, we can look back at past Oscar winners like Philip Seymour Hoffman, Elizabeth Taylor, Heath Ledger, Frank Sinatra, and Marlon Brando.  Their estates illustrate important estate planning lessons that everyone can benefit from -- even those who aren't walking the red carpet at the Oscars. Forbes - Personal Finance Read more [...]

Lessons of The Michael J. Fox Show


The Michael J. Fox Show is cancelled, or it isn’t. Reports came out last night that NBC had pulled the plug on its highest-profile new fall show, which the network had signed up for a full season without seeing so much as a pilot episode. Then Vulture, which originally published the news, updated with NBC’s statement that the show, while yanked from the schedule post-Olympics, is not cancelled, and the network is looking for a spot to run it later in the spring. In either case, we’re talking Read more [...]