Apple Updates Final Cut Pro X, Motion and Compressor


CUPERTINO, California—April 13, 2015—Apple® today updated Final Cut Pro® X, Motion and Compressor with new features for motion graphics and key enhancements to accelerate video editing, packaging and delivery. Final Cut Pro 10.2 introduces stunning 3D titles that are easy to use, improved masking for color grading and effects, and native support for more camera formats, as well as GPU-accelerated RED RAW processing. Motion 5.2 extends the power of 3D titles with Read more [...]

Apple Announces ResearchKit Available Today to Medical Researchers


CUPERTINO, California—April 14, 2015—Apple® today announced ResearchKit™, a software framework designed for medical and health research that helps doctors, scientists and other researchers gather data more frequently and more accurately from participants using mobile devices, is now available to researchers and developers. The first research apps developed using ResearchKit study asthma, breast cancer, cardiovascular disease, diabetes and Parkinson’s disease, Read more [...]

Netflix Just Totally Owned Apple Watch Fanboys


Netflix has “unveiled” a new, brick-sized wrist watch that “isn’t THAT inconvenient” for watching movies and shows from your wrist. The mock advertisement was conveniently timed to poke fun at the Apple Watch, which kicked off with a rush of pre-orders on Friday. But with high demand pushing wait times for the device well into the summer, it looks like Apple will have the last laugh. TIME Read more [...]

Apple Watch In-Store Preview & Online Pre-Order Begin Friday


CUPERTINO, California—April 9, 2015—Apple Watch™, Apple’s most personal device yet, will be available for preview and pre-order on Friday, April 10. Customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US can try on and experience Apple Watch at their local Apple Store® or at Galeries Lafayette in Paris, Isetan in Tokyo, Selfridges in London, and select Apple Authorized Resellers in Japan and China. Customers can pre-order their Apple Read more [...]

Apple Updates Mac mini


CUPERTINO, California—October 16, 2014—Apple® today updated Mac® mini with the latest technologies and a new lower starting price, making Apple’s most affordable Mac an even better value. Mac mini now features fourth generation Intel Core processors, integrated graphics that are up to 90 percent faster,* 802.11ac Wi-Fi and Thunderbolt 2 and is still the world’s most energy efficient desktop.**“People love Mac mini. It’s a great first Mac or addition to Read more [...]

Apple could sell 1 million watches opening weekend, and barely move the needle on Apple’s revenue (AAPL)


Apple will sell over one million Apple Watches over the opening weekend, according to Piper Jaffray analyst Gene Munster. By way of comparison, the iPhone 6 and 6 Plus sold over 10 million units in their first three days on the market last September, Apple says. Here's his reasoning:  1 million total Watch units in opening weekend would imply an attach rate of less than 1% of total iPhone users (close to half a percent). We believe given interest in the product and our prior survey work, a sub Read more [...]

Apple Introduces 27-inch iMac with Retina 5K Display


CUPERTINO, California—October 16, 2014—Apple® today unveiled the 27-inch iMac® with Retina® 5K display, featuring the world’s highest resolution display with a breathtaking 14.7 million pixels. At this amazing resolution, text appears sharper than ever, videos are unbelievably lifelike, and you can see new levels of detail in your photos. With the latest quad-core processors, high-performance graphics, Fusion Drive and Thunderbolt 2, iMac with Retina 5K display is the Read more [...]