Apple could sell 1 million watches opening weekend, and barely move the needle on Apple’s revenue (AAPL)


Apple will sell over one million Apple Watches over the opening weekend, according to Piper Jaffray analyst Gene Munster. By way of comparison, the iPhone 6 and 6 Plus sold over 10 million units in their first three days on the market last September, Apple says. Here's his reasoning:  1 million total Watch units in opening weekend would imply an attach rate of less than 1% of total iPhone users (close to half a percent). We believe given interest in the product and our prior survey work, a sub Read more [...]

See the profanity-filled motivational poster that hangs inside Jony Ive’s office at Apple (AAPL)


There's a new profile of Apple's design chief Jony Ive in the New Yorker, and it reveals new information about how he works. As you might expect, Ive's office is filled with interesting things. There are shelves filled with sketchbooks, as well as a rugby ball. But perhaps the most interesting thing inside Jony Ive's office is a motivational poster. The New Yorker say that this poster hangs in Ive's office: It was designed by Brian Buirge and Jason Bacher, at the studio "Good Fucking Design Advice." Read more [...]

REPORT: Apple Isn’t Happy With The Battery Life Of Its New Smartwatch (AAPL)


On Tuesday, Apple unveiled its first wearable device, the Apple Watch. During the company's presentation, we learned a lot about what you'll be able to do with the company's new smartwatch. But what we didn't learn, however, is how long its battery would last on a single charge. That may be because Apple is still working out this detail, as a new report suggests. Attributing anonymous sources, Re/code's John Paczkowski reports that Apple isn't happy with the watch's battery life just yet. In its Read more [...]

Apple Just Scored Another Big Hire For Its iWatch Team (AAPL)


Apple has just hired an executive from Swiss luxury watch maker TAG Heuer to help work on its iWatch, according to a new report from CNBC. Jean-Claude Biver, the head of luxury brand LVMH's watch division, said TAG Heuer's sales director just accepted a position at Apple as early as last week. LVMH owns TAG Heuer among other high-end wristwatch brands. Biver specifically told CNBC that the former TAG Heuer employee was brought on to work on the iWatch, although Apple has yet to make any official Read more [...]

Even This iOS Designer’s Email To Apple Chief Tim Cook Didn’t Fix The iPhone’s Broken Text Messaging App (AAPL)


Hillel Cooperman is the founder of web software consultancy Business Insider Read more [...]